Target:
Account Managers, Art Directors and Designers. 
Master how to present and sell the work with conviction. 
How to break down the disconnect between art and business, and leave 
with real, actionable tools to persuade clients to buy braver art direction ideas that gain “stand out.”

Benefits
The Art of Selling Art Direction.
-Understanding the fundamental needs of each other’s skill set, to achieve a seamless “sell” to their clients.
-How to present as a team with solid conviction.
-Each Account Manager will emerge with a renewed respect and appreciation for The craft of art direction including what is at stake when management fails to understand the reasons behind the final creative execution.
-Learn the Eight Golden rules for selling art direction.
-Understand the importance of the details of art direction, ie hierarchy, individual elements, image, illustration, tone, etc.
-Bad art direction vs great art direction; how to instantly identify the core difference.
-Each manager and art director who attends will gain a new approach/relationship with each other on a day-to-day basis.
-Each delegate will leave the course with greater confidence, insight and purpose – enabling them, together as a team, to earn client trust and buy-in.