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Alexandra Taylor’s
Masterclass in The Art of Art Direction
and Alexandra Taylor’s Masterclass in
The Art of Selling Art Direction.
Target:
Art Directors and Designers: A two-day deep dive for Art Directors and Designers of all levels.
Theory, craft, and live briefs collide in an intense, inspiring session that sharpens thinking, builds confidence, and reignites passion for producing outstanding work.
Alex will share insights and tips from some of the world's top art directors.
The session will feature a live critique, resulting in the very best work being rewarded with Alexandra’s ‘Tomato Award.’
Benefits:
-All delegates will leave energised and inspired.
-Better equipped to achieve excellence in art direction.
-Gain an in-depth understanding of the importance of creating fresh, original ‘Art Direction’.
-Understand in detail the theory behind great Art Direction and the importance of us all knowing its origin.
-Learn techniques to gain both “approval” and “sign off” from your ECD, Management and Clients with a renewed conviction.
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